Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a business. Web services and platforms that provide automated SEO reports like WordPress, Google, and Raven Tools tend to oversimplify their advice. If you’re trying to get a green light for SEO, you might need to look more closely at
Getting Google reviews for your business has never been more important. Consumers are scouring the internet for online reviews to help them in their purchase decisions, and Google’s new search algorithm is designed to lead people to high-quality products and services. How Google changed search results Google now automatically aggregates and includes online reviews
Getting your site at the top of Google’s search results is invaluable for generating conversions and entire industries have sprung up around making this happen for you. Hiring an SEO expert is definitely a worthwhile consideration, but in the meantime here are four simple tricks for moving your website up the Google ladder. Make sure
Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results. How Google changed search results Google’s new search algorithm is designed to lead people to high-quality products and
Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analysis to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the detail you need to start making improvements, and one of the things they tend to glaze over is image optimization. Do
Google recently announced and enacted changes to its search tools. The change is primarily to prioritize mobile. In other words, the search tool is now mobile-first. The question then becomes, why is Google changing its search priorities, and what does this mean for businesses and users? Here are some more details about why Google is
SEO is meant to increase traffic to a website so that more users interact with its content. However, there is more than one way to approach SEO. The right approach should also account for users who already know your brand, and make it easier for them to access your website and share it with other
On average, Google receives about 40,000 search requests every second. It’s no surprise that people have dedicated their entire careers to mastering how this process takes place and how they can boost sites’ ranking for their own financial gain. Unfortunately, not all businesses have the time or money to utilize one of these mysterious SEO
Christina F
IT Specialist
